To support the launch of New Amsterdam Vodka in October, Kaper commissioned new research into nights out for millenials around the UK.
The research offered data on what ‘Britain’s Typical Night Out’ means to people across the country. This includes stats about the nation’s favourite post night out food, where they go (pub or club), the type of music they listen to, their drinking habits and more.
The leading angle for this research will focus on the formula for a perfect night out, which I was asked to bring to life in an infographic.
In October 2015, the infographic was shared with national and regional media.