Infographic

Ford were looking for a way to communicate the rise in people taking selfies behind the wheel. The results were pretty scary but the graphic needed to be light. We both decided that an infographic would suit the project.

Using Ford’s brand guidelines, I illustrated a piece which focuses on data results from the questionnaires sent out but making it fresh and easy to understand.

Ford were very happy with the outcome saying ‘Buck Studio have done a great job in understanding the brief and coming up with a great infographic for us to use in our future comms’.